Yeah, I confess, I'm a Zune user. It certainly isn't fashionable to say you've got a Zune... in fact, it usually draws a few snickers (you laughed at me too, didn't you?). But check out this beauty - looks pretty slick, doesn't it? Built-in high-definition, wifi access, widescreen touchscreen, and more.
So maybe Apple is nervous and maybe not. But at least it's good to have a contender to the king of digital media players. The next match I'm watching for is the Palm Pre vs. new iPhone vs. new Android because I'm sorely in need of a new smartphone. Meanwhile, my old Zune is still ticking along just fine.